Small sellers find an online route to customers via tech platforms

Small sellers find an online route to customers via tech platforms

Representative image Bengaluru: Small sellers, which retail mainly through big ecommerce marketplaces such as Flipkart and Amazon , are now trying to directly connect with consumers through technology platforms such as Shopify . This comes at a time when they, led by an online vendors’ group, have intensified the fight against established ecommerce players over alleged predatory pricing and preferential treatment to select large vendors . The All India Online Vendors Association (AIOVA), which has taken on these large marketplaces legally, has partnered with Shopify to help its around 4,500 members set up their own online storefronts. “Due to […]

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