Millions of BTS fans use these 2 apps to connect and shop. No tech startups needed

Millions of BTS fans use these 2 apps to connect and shop. No tech startups needed

Seoul’s Olympic Stadium was packed during pop band BTS’s three sold-out shows last October, but some fans bypassed long merch lines by preordering items via the e-commerce app Weply, which offers exclusive band-related products. Others checked wait times for food kiosks and posted messages to BTS members through the social networking app Weverse. These services weren’t built by tech startups, but by a subsidiary of Big Hit Entertainment , the Seoul-based music management and production company that represents BTS and other artists. Launched last June, the apps are part of Big Hit’s plan to build a “one-stop service within […]

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