Google Wants to Get Inside Your Soccer Cleats

Google Wants to Get Inside Your Soccer Cleats

Screenshot: Adidas Japan If there’s one thing soccer nerds love, it’s playing FIFA. Well, for the more actively inclined, Google is apparently partnering with Adidas and EA Sports by offering up “Adidas GMR Insoles.” Powered by Google’s second-generation Jacquard tag, the insoles will track how well you play on the pitch and translate that into stat boosts for your team in the FIFA mobile game for Android and iOS . The news was teased a few days ago on Adidas’ Japanese twitter. In the accompanying video, it shows a tiny ‘lil Adidas-branded Jacquard tag being slotted into a pink […]

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